SOCIAL ENTERPRISES

Background

Background

The development of social enterprises of New Life Psychiatric Rehabilitation Association (New Life) can be dating back to 1994 when the first “Simulated Business” - Kin Sang Market Stall was set up in Tuen Mun. It provided training to people in recovery of mental illness (PIRs) in a real work setting and helped them gain necessary skills and confidence for open employment and community integration.

We are now running a total of 20 social enterprises which cover sectors including catering, retail, ecotourism, direct sales, cleaning service, and property management to create diversified work opportunities for PIRs.

 

Milestones

1995
  • The first “simulated business” – Kin Sang Market Stall was established in Tuen Mun
1997
  • New Life Convenience Store was established at West Wing of Kowloon Hospital as a pilot project
  • New Life Vegetable Stall and New Life Fruit Stall commenced business in Tsz Wan Shan
1999
  • Successfully bidding for the first large-scale cleaning tender to provide cleaning service for 14 recreation sites under Leisure and Cultural Services Department in Kwai Tsing District
  • New Life Restaurant at Shek Kip Mei Park Sports Centre commenced business
2000
  • New Life Restaurant was graded 5-star by Food and Environmental Hygiene Department
2001
  • New Life Convenience Store was opened at the Rehabilitation Building of Kowloon Hospital
2003
  • The cultural kiosk - Dragon Passion located at Lai Chi Kok commenced business
2004
  • The first New Life Healthy Living Specialty Shop was opened at Tuen Mun Station of West Rail line
2005
  • The second New Life Healthy Living Specialty Shop commenced operation at Tai Wai Station, East Rail Line
  • New Life @ Lantau Link was opened at Lantau Link View Point to offer exquisite handicrafts made by people in recovery
  • Obtained the contract for providing property management and cleaning services for Greenery Villa
2006
  • The second New Life Restaurant was set up at Tsing Yi Swimming Pool
  • New Life Gourmet commenced business – the first project implemented in conjunction with Education Bureau
  • New Life Interactive Farm was established. Eco-tourism commenced operation thereafter
  • Two New Life Healthy Living Specialty Shops were opened at East Tsim Sha Tsui Station and Nam Cheong Station along the rail line
2007
  • New Life Healthy Living Specialty Shop at Discovery Bay commenced business, and we were honored to have Chief Executive of HKSAR to officiate at the Opening Ceremony
  • Development of New Life’s own brand organic soybean products, healthy bakery and healthy prepackaged food, providing one-stop service from production to retailing
2008
  • New Life Gourmet at Shek Pai Wan commenced operation
2009
  • The first theme café in memory of Teresa Teng in Hong Kong - Teresa New Life Coffee Shop commenced business
2010
  • The contract for providing property management services for MINDSET Place was obtained
2011
  • New brand of 330 was launched
  • The first cafe330 was established at Prince of Wales Hospital
  • The first farmfresh330 was set up at Tai Hang
  • Sun Garden café at Kadoorie Farm & Botanic Garden opened
  • eshop330 launched
2012
  • A partnership project with anothermountainman, rwb330, was launched
  • New Life Healthy Living Specialty Shop at Tai Wai was rebranded as ‘farmfresh330’
  • ‘Bright Buy’ self-brand products were rebranded and launched
2013
  • Two Cafe330 at the Chinese University of Hong Kong and the University of Hong Kong commenced operation
2015
  • Farmfresh330 at Wanchai commenced business
2016
  • Two food factories – Delight Kitchen and drink330 in Tsuen Wan was set up
  • Cafe330 at the Caritas Medical Centre commenced operation

 

Awards

1997 Kin Sang Market Stall
  • The First Prize of Outstanding Pioneering Service Project Award
  • Lilly Schizophrenia Reintegration Awards of Asia Pacific Region in the Social Work Category
2003 New Life Restaurant
  • The Champion Project of “2003 Best Practice Award in Social Welfare” organized by the Hong Kong Council of Social Service
2008 New Life Healthy Living Specialty Shop
  • Corporate Social Responsibility Award in the “2008 Hong Kong Proud Corporate Brand Awards”
2009 New Life Healthy Living Specialty Shop
  • The Gold Service Innovation Prize in “2009 Best Practice Awards in Social Welfare”
Teresa New Life Coffee Shop
  • The Social Enterprise Service Award in the “Top Service Award 2009” organized by Next Magazine
2010 Teresa New Life Coffee Shop
  • The Corporate Social Responsibility Award in “2010 Hong Kong Proud Corporate Brand Awards”
2011 Teresa New Life Coffee Shop
  • The Potential Brand Award in “2011 Hong Kong Proud Corporate Brand Awards”
cafe330
  • The Potential Brand Award in “2011 Hong Kong Proud Corporate Brand Awards”
2012 New Life Psychiatric Rehabilitation Association
  • The Prestigious Corporate Brand Award in Social Enterprise in “2012 Hong Kong Proud Corporate Brand Awards”
2013 cafe330
  • The Hong Kong Up-and-coming Corporate Brand in “2013 Hong Kong Proud Corporate Brand Awards”
New Life Psychiatric Rehabilitation Association
  • The Social Enterprise Brand in “2013 Hong Kong Proud Corporate Brand Awards”
farmfresh330
  • SE Award 2013
2014 farmfresh330
  • The first “Social Enterprise Endorsement mark in Advanced Level”
  • “2014 Quality Organic Retailer” and “Top Organic Retailer”
rwb330
  • The Bronze Award in the “4th Hong Kong Outstanding Corporate Citizenship Award”
cafe330
  • The Potential Brand Award in “2014 Hong Kong Proud Corporate Brand Awards”
New Life Psychiatric Rehabilitation Association
  • The Social Enterprise Brand in “2014 Hong Kong Proud Corporate Brand Awards”
2015 Farmfresh330
  • “2015 Quality Organic Retailer”
rwb330
  • The “Social Enterprise Endorsement mark in Start-up Level”
2016 Farmfresh330 (Wanchai)
  • “Consumer Most Favorite Social Enterprise” award in 2015 Tithe Ethical Consumption

 

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